Voice Experience Design: I designed the conversational architecture and user flow for the Alexa Skill, mapping out how users would interact with the experience from activation through to completion. This included defining all voice interaction points, decision trees, and fallback responses to ensure a seamless conversational experience.

API Integration & Technical Build: Working with our engineering team, I oversaw the development of a custom API that provided real-time grid data within the voice flow. This API determined whether users should use energy at different times based on current grid demand and renewable energy availability. I specified the technical requirements and ensured the data translated into clear, actionable voice recommendations.

Creative Coordination: I collaborated with Saatchi & Saatchi / OVO to define what needed to be recorded with James Norton and how the audio would flow within the experience. This included outlining all voice segments, energy-saving tips (such as when to charge electric cars or use washing machines), and ensuring the script aligned with the technical capabilities of the platform.

Project Management & Stakeholder Coordination: Throughout production, I managed all aspects of campaign delivery, coordinating between OVO Energy's brand team, Saatchi & Saatchi's creative team, and Amazon's certification requirements. I ensured timelines were met and that all parties aligned on the vision and execution.

Testing & Certification: I led the testing phase with Amazon, managing the submission process, quality assurance, and certification requirements to ensure the skill met all platform standards. This included testing across multiple Alexa devices and user scenarios to validate the experience worked seamlessly.